SO-COL
Launching a blockchain
powered community platform
Helping to build a community web3 platform for connecting creators with their fans
SO-COL
Helping to build a community web3 platform for connecting creators with their fans
'A new way for fans and creators to collaborate with the power of web3.'
SO-COL is a blockchain-powered web3 platform that connects creators with their fans.
The mission of the platform is to disrupt the creator's economy by providing a direct way for creators to get support from their fans, while simultaneously allowing fans to share in the success of their community. A key part of the platform is its suite of web3 tools for creating and managing communities such as community voting, NFT subscriptions and collections.
Goal
To increase the number of active users in the wallet, to help adopt and retain them.
Problems
Some of the main actions (deposit, transfer, create new balance currency, etc) are not well discoverable. There is also the need to rethink the whole IA of the product.
Final outcome
SO-COL allows fans to connect with their creators, support them directly and collaborate together with unique tools to enhance community engagement.
PROCESS
Project timeline
THE DESIGN PROCESS
Let's get deeper
Over couple of months, my team and I followed the design thinking process. Since this project was quite huge, each designer took a part in each phase but divided in the developing phase to cover all parts. We gathered after each stage to discuss ideas and determine the best course of action. Please note that all mockups used in the following sections have been created by me.
DISCOVER
User research
user research
We conveyed user interviews to understand better our main type of users
Stakeholder interviews helped decide the vision for the product
How might we make creating communities possible in web3 and help creators feel more confident in achieving their goals?
How might we create new ways of engaging between fans and creators with block chain?
product strategy
I conveyed concept poster testing which helped to collect valuable insights.
Prioritization was done to define the high priority features to launch the product.
DESIGNing
I was responsible for the following flows:
Creating the visual style
Based on the brand guidelines established by the lead graphic designer on my team, I defined the components and UI elements to maintain a unified design voice across devices. The visual identity of the platform is a combination of some of the main characteristics of the main audience - vibrant, young, and tech driven.
I started off with low-fidelity prototypes which I developed into high-fidelity and tested with users
The evolution of the Community page
Challenge: We had a few limitations dealing with blockchain powered tools, such as processing time, and extra steps.
Creating the visual style
Based on the brand guidelines established by the lead graphic designer on my team, I defined the components and UI elements to maintain a unified design voice across devices. The visual identity of the platform is a combination of some of the main characteristics of the main audience - vibrant, young, and tech driven.
I helped to build the SO-COL design system to allow efficiency and easy scalability in the future.
+200 components
+60 styles
Challenge: Building a huge Design system that's easy to navigate and contains everything.
I created screens for the mobile app, both for creators and fans, Android and iOS
Translating colors styles for dark theme
Translating the experience for mobile
After the desktop platform was released, I helped to translate behaviours and improve the experience
specifically for mobile. I had to make sure that the flows and features are not simply adapted for mobile
they but are designed according to the specifics of the mobile experience.
Aftermath
Following up, 1 month after the release we noticed the following change:
21k
sign ups
over 200
communities created
What I've learned
Better MVP definition
A perfect and complete product doest come into being at once. During the projects, due to the constant change business directions, new features are constantly added to the MVP, end result as a massive first version delivery without time to iterate further.
Focus on core value
By focusing on the core value of a product, it unifies team member’s vision and culture. There are many lucrative ideas and suggestions from investors while we working on SO-COL, sometimes it’s very easy to get lost in the possibilities. We shifted our focus a couple of times, it only ended up delaying the progress of project.
Blockchain limitations
Working with blockchain brings some challenges for the design, such as processing time for transactions, different states, fees for smart contracts. That's why clear communication, error handling and giving proper feedback for actions is very important.
