Data-driven service design

A workshop series with professor Jodi Forlizzi

Service design  |  UX/UI Design  |   Politecnico di Milano 2020

_role & responsibilities:

Creating maps, and diagrams. Primary research, service blueprint,

user journey, user persona.

_tools used:



After Effects


During the User Centered Design workshop given by Jodi Forlizzi (June 2020), we were asked to develop a retail service design in the times of a global pandemic. We designed the service for La Feltrinellli, a renowned Italian bookstore. This service exercise was notably interesting as we started with the matchmaking in order to generate the concept.

Buying a book in 2020
Book purchasing system
Insights clustering
Insights clustering


Alicia – the hip millennial bookworm