Cooquill

Interaction Design  |  UX/UI Design  |   Politecnico di Milano 2020

role & responsibilities:

UX/UI; Interaction design; Visual identity

Desk research, benchmarking, user persona, user flows, 

information architecture, low to hi-fidelity wireframing, prototyping.

tools used:

Figma

Unity

The big idea

 

Cooquill is a platform providing content from professionals and chef stars. You can not only access tutorial and masterclasses but it also helps you pair dishes and create a menu for your special meals. Our app is flexible enough to allow our users to freely navigate through the recipes and explore variations as well as paths in order to cook just the way they want.

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This is a project done in a collaboration with other classmates from Politecnico di Milano

— App Concept —

Inspiration

We took inspiration from The Washington post article “Recipes are dead” according to which people find following recipes as the old way to cook and find it boring. 

Another source of inspiration was the movie Bandersnatch. We took the concept of cooking as having different directions and not following a path. You having the freedom to choose at some point where do you want to go with your dish. Cooking as becoming an adventure.

The focus is on the user being in control and feeling like a chef. Getting experts insights the users can cook with confidence, and the app will adapt the recipes to their choices/decisions.

— Prototype —

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— Visual Identity — 

We wanted to create a premium and exclusive feeling with our art direction, focusing on the content, and especially on the recipe images. We went for a dark theme, classy style of font, and very nice, detailed images of food. 

— Recap —