CONCEPT PROJECT
Creating revolutionary
cooking experience
Helping to build a cooking app
CONCEPT PROJECT
Helping to build a cooking app
Cooquill is a platform providing content from professionals and chef stars. You can not only access tutorial and masterclasses but it also helps you pair dishes and create a menu for your special meals. Our app is flexible enough to allow our users to freely navigate through the recipes and explore variations as well as paths in order to cook just the way they want.
We took inspiration from The Washington post article “Recipes are dead” according to which people find following recipes as the old way to cook and find it boring. Another source of inspiration was the movie Bandersnatch. We took the concept of cooking as having different directions and not following a path. You having the freedom to choose at some point where do you want to go with your dish. Cooking as becoming an adventure. The focus is on the user being in control and feeling like a chef. Getting experts insights the users can cook with confidence, and the app will adapt the recipes to their choices/decisions.
Goal
To increase the number of active users in the wallet, to help adopt and retain them.
Problems
Some of the main actions (deposit, transfer, create new balance currency, etc) are not well discoverable. There is also the need to rethink the whole IA of the product.
Visual identity
We wanted to create a premium and exclusive feeling with our art direction, focusing onthe content, and especially on the recipe images. We went for a dark theme, classy styleof font, and very nice, detailed images of food.
Pre-cooking
The single recipe page includes description and a list of all ingredients needed
- add to favourites and visualise similar recipes
- switch ingredients feature based on taste and preferences
- smart quantities calculator
Tablet adaptation
