Chirp
We are the WeChat of web3, one point of access to numerous WEB3 services
'A social network ecosystem where everyone makes money sustainably'
Client: Chirp
Role: UX/ UI, Product Design
Design team: Vincent Sun, Mira Ivanova
Project overview
Chirp is a space in web3, where users socialize, earn investment opportunities, attracting like-minded people to join and support the next star project. A social network ecosystem where everyone makes money sustainably. Some of the mean features are: gated groups by assets and public posting space.
The design team was responsible for creating the user flow and designing the whole journey from start to end. As an outcome were developed an app, a marketing website and a web version of the app.
To understand better the target we conveyed a user research focusing on users actively or passively investing in crypto. We reached out to them with a survey, and later conveyed interviews one-on-one.
INSIGHTS
Poor contents
Lack of incentives for
participation
Lack of direct notifications
Direct competition with WEB2 platforms
Ultimately, crypto investors care about connecting with others, as connecting actually plays un important role in the investment process. What we found out is that investing in crypto (and investment in general) the success of return is
very highly determined with how much you are up to date with the news in the field, in other words how much as you investment with the community.
'Huge part of crypto investment is social engagement with the community'
Limitation of traditional WEB2 social network framework
We created the brand identity together with all brand elements to be used for the marketing website and the app/web version. The Chirp world is full of different users all coming together to look for new investment opportunities. We tried to convey this with the new brand identity. A family of birds was created. Rich use of colour, simple, and cute, the style is a statement of the brand. We want to make the users find their Flock, their tribe and feel comfortable.
Some key visuals:
A well developed native app to WEB3 users. The app allows users to connect with their wallet and follow groups based on their assets. They can post and comment, and take many other actions, that brings them Chirp score which later on they can use for investment opportunities.
Fully adaptive desktop version, currently available with all of the key features.
