ARmadio

AR Design  |  UX/UI Design

role & responsibilities:

primary research, 3D modeling, unity (vuforia),

programming C#

tools used:

Rhino 3D

Unity

ARmadio is an Augmented reality app that allows
the users to see the impact of their clothing on the environment in a fun and engaging way, and get informed about more sustainable options.

Brief

 

We were briefed to create an AR application with awareness purposes regarding the impact of your actions on the environment. After we conducted a research, we found valuable data pointing out the importance of knowing how impactful our fashion industry is on the environment.

Play Video

— Concept definition —

WHAT 

 

Making people aware of the impact that their clothes have on the environment to encourage a more sustainable lifestyle

WHERE 

 

At home or wherever you want to learn about the impact of your clothes

HOW 

 

Gen Z between 18 and

25 years old

Data Visualization
 

use data visualization for

raising people’s awareness

towards the impact of their

clothing on the environment

Gamification
 

Interactive AR game

that enhances

users’ engagement 

Machine Learning 
 

Improve the experiences 
by integrating AI that will

directly recognize the material

of your clothes

User Flow

The journey starts with opening the app and going through the onboarding where a tutorial will be available for the users to get to know how the application works. After they are done, they can then start scanning the pieces of clothing. In the interaction part, they will be able to play with the 3D visualization, by adjusting the height of the blocks, to check the real impact and compare with a sustainable version (Learn) At the end of the journey as a reward, users will be able to unlock valuable tips about sustainable fashion that will guide the through their journey. 

— Key features —

— Onboarding —

Markers

 

The markers are the basic element that makes our app work. These are scanned to engage the AR part of the app and they play a big role as they need to stay on screen in order to see the 3D visuals.
The markers were initially thought to represent a fabric, but they ended up representing a cloth piece directly: the clothes we decided to represent were denim jeans, a cotton shirt, a viscose t-shirt, a leather coat and a polyester dress. For each marker and therefore cloth, there is a paired sustainable option.

— 3D visualization —

— Prototype —