AR Design | UX/UI Design
primary research, 3D modeling, unity (vuforia),
We were briefed to create an AR application with awareness purposes regarding the impact of your actions on the environment. After we conducted a research, we found valuable data pointing out the importance of knowing how impactful our fashion industry is on the environment.
Making people aware of the impact that their clothes have on the environment to encourage a more sustainable lifestyle
At home or wherever you want to learn about the impact of your clothes
Gen Z between 18 and
25 years old
use data visualization for
raising people’s awareness
towards the impact of their
clothing on the environment
Interactive AR game
Improve the experiences
by integrating AI that will
directly recognize the material
of your clothes
The journey starts with opening the app and going through the onboarding where a tutorial will be available for the users to get to know how the application works. After they are done, they can then start scanning the pieces of clothing. In the interaction part, they will be able to play with the 3D visualization, by adjusting the height of the blocks, to check the real impact and compare with a sustainable version (Learn) At the end of the journey as a reward, users will be able to unlock valuable tips about sustainable fashion that will guide the through their journey.
The markers are the basic element that makes our app work. These are scanned to engage the AR part of the app and they play a big role as they need to stay on screen in order to see the 3D visuals.
The markers were initially thought to represent a fabric, but they ended up representing a cloth piece directly: the clothes we decided to represent were denim jeans, a cotton shirt, a viscose t-shirt, a leather coat and a polyester dress. For each marker and therefore cloth, there is a paired sustainable option.